“The Audi A4 has been a star performer for many years as an exciting sport luxury product offering in addition to its outstanding residual value… Much attention has been paid to constant enhancements to proactively meet and exceed the most particular customer wishes and tastes,” said Johan de Nysschen, Executive Vice President of Audi America.

The special edition for 2008 Audi A4 model was introduced recently at the Chicago Auto Show. The Audi A4 has a front bumper and grille design are made to look more sporty looking, lower side door flares, and integrated rear trunk lid spoiler. One of the differences that the special edition will have is the 17-inch wheel with a nine Y-spoke pattern The interior of the model which is equipped with Quattro includes heated front seats which are embellished with leather and metallic paint. The models which are outfitted with FrontTrak has an improved value of $405; the Quattro models get an improved value worth $1,155 on the overhaul.

All of the special models come with a full year subscription to SIRIUS Satellite radio. This comes with music and sports that are free from interrupting commercials, news, talk, entertainment, traffic, weather, and data. The optional sports upgrade of the full S line and the Titanium packages will still be available. A couple of features included are the Bluetooth hands-free preparation, iPod adaptor, a DVD-based Audi navigation system, and wood beltline trim.

It is expected that the availability of the Audi A4 Special Edition will some time in the middle of March this year. Both Sedan and Avant models which run on 2.0-liter TSFI engines will be offered.

source: Fox Business

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It is the second time that Tilmann Schlootz, a German design student, has won an award for his Audi Snook. The first award he received was at the VDA Design Awards which had been held at the 2007 Frankfurt Auto Show. This time around, the Audi Snook won the 2008 Michelin Challenge Design under the theme of “Smaller, Safer, Better.” This unique concept vehicle resembles a helmet and operates on a single wheel. It is powered by a multidirectional engine and boasts of technology which is drive-by-wire. This certain type of technology makes it possible for the driver to be able to navigate the auto-stabilizing vehicle in any direction. Just like the usual cars, the Audi Snook concept vehicle is capable of sideways maneuvers, can go forward and backward and can turn at a given point. This concept vehicle can either hold one person or two. Its impressive capabilities to handle maneuvers adroitly assure more improved and more enjoyable mobility. Not just that but it also designed with safety measures to suit the world’s fast-paced, ever-changing environment.

Michelin Challenge Design, one of the world’s top emerging transportation design programs, has already announced their central theme for the year 2009: “Brave + Bold, America’s Next Iconic Vehicle.” Submissions will be accepted until April 16, 2008. Participants are urged to come up with ideas that would truly give an improvement to the vehicles. Such areas that are encouraged are accident avoidance, enhanced driver controls, survivability, and visibility. The proliferation of interest in more compact vehicles is due to the rise of the cost of energy, overcrowded cities and environmental issues. However, consumers are hesitant to invest on their interest because of their concern for safety. And so it is highly encourage that participants come up with designs that are able to manifest unique designs, strike to the public in the aesthetic sense, and technical execution. For designs which will exhibit safety benefits and will be able to address environmental concerns, they will be given additional consideration.

Past themes of the Michelin Challenge Design competition are:
Italian – 2002
French – 2003
Cars for the Emerging Chinese Market – 2004
German – 2005
California – 2006
Road Safety for Everyone – 2007
Smaller, Safer, Better – 2008

source: Car Design News

The Super Bowl is here, and so is Audi. Despite the German automaker’s reputation as a snob for using American football games as an advertising opportunity, a watchful eye must be kept. Audi of America will be debuting their first advertising appearance amid brawling players in 17 years.

For a minute of the Super Bowl’s first quarter, everyone has the chance to see how Audi of America will be doing an adaptation of The Godfather. “Audi selected The Godfather as a thematic foundation for its Super Bowl ad because the film expresses the idea of a new power rising in an established hierarchy,” the genius carmaker said in a statement with heads held high about its new campaign. They also leaked that there will be a 30-second version of the Super Bowl ad which will be released the following day, but they weren’t so keen on mentioning where it will air.

“On the day of the game, Audi guests who have previously opted in on Audi’s Web site will have the opportunity to view the spot early on a separate, dedicated Web site,” Audi of America said in an interview. “That Web site will also host additional footage from the filming and production of the ad.”

The advertisement will be blessed with stars such as the Audi R8, Audi’s first mid-engine sports car, and actor Alex Rocco, who will be remembered as Moe Greene in the first Godfather.

Source: edmunds.com

Audi A5 is labeled as one of the outstanding and elegant models in the automotive industry. With its sophisticated design and distinctive appearance, adding further upgrade is a real challenge. This is what Hans-Jürgen Abt said, Abt Sportsline’s managing director. Putting additional improvement for the Audi A5 can be done with Hans-Jürgen Abt stressing that “our designers and engineers were able to improve the outstanding base model even more”.

The A5 appears to be a real satisfaction for every car enthusiast, making the vehicle all set for action on the road. It receives a “power treatment” that aids in providing a greater output. By having an incredibly powerful engine, A5 evidently has the real sport character. Aside from the 3.0 TDI self-igniting engine equipped in the car and better fuel economy, the motor management is also upgraded. The A5 serially can produce 240 horsepower but Abt turned it out into a powerful 272 horsepower.

In addition, the Audi model becomes more dynamical with its body kit. The impressive package includes the front skirt perfect for highlighting the fog lights and grill. The body parts are innovatively mounted and the air inlets are well designed. Other aspects add to the distinctive character of Audi A5 like the four-pipe rear muffler, rear spoiler and rear skirt inset. With the fitted tires and wheels, the car is geared up for a muscular stroke.

To view other details, visit www.zercustoms.com.

In preparation for the German showrooms next February, the collection of available A3 compact class is expanded in Ingolstadt, Germany. Customers now have the options of four different engines and a different array of extras.

The A3’s engine comes in two petrol and two TDI engine options with a range of 77 kW/105 hp to 147 kW/200 hp. Audi is presenting the A3 convertible with 17- inch wheels, sport chassis and sport seats in the Ambition line. An S Line exterior sports package is also available for the Quattro model. Its vinyl roof can open and close in just nine seconds and is offered in fully automatic, semi-automatic and special sound-proof variants.

Audi stated that they decided on for the traditional vinyl roof because of “Advantages in space-saving design and more harmonious proportions.”

The roof folds together in a Z-shape fashion when closing thus taking up a fewer space avoiding the need to shift the rear seats forward. The windscreen has the same angle as the usual model. The large back window is also heated.

Along with the bonus features are a multi-functional leather steering wheel, a more comfortable air conditioning system, heated leather seats, a parking assistant, xenon plus headlights and unique curvature lighting.

News via EARTHTIMES.

After giving upgrade and several modifications, the Audi Pavilion is now ready to have its visitors. The opening of the pavilion in Autostadt located in Wolfsburg was attended by the officials of Audi. The member of Audi AG Board of Management for Marketing and Sales, Mr. Ralph Weyler and Audi Group’s Head of Design, Mr. Wolfgang Egger were present in the inauguration of the new marquee.

As stated by Weyler in his address, “Audi is the premium brand that has developed the most dynamically in recent years. “Our successful evolution is reflected in our premium brand identity at dealerships, motor shows and events – and now at our brand pavilion in the Autostadt as well.”

Seeing the redesigned Audi Pavilion is making the tourists acquainted with the history of Audi. In 2000, the pavilion was constructed by Gunter Henn and received a remodeling for 2008. Once the area was visited, the Audi genes can be witnessed including the automaker’s revolutionary technological innovation, the grand success in racing and creative designs. The Audi design language as well as the “Vorsprung durch Technik” is featured in the pavilion. The latest models of Audi are likewise included in the exhibit like the Audi R8 and Audi A3 Cabriolet.

News via www.duemotori.com.

The exciting and prestigious sailing event will be another special break for Audi. The year 2008 will be a very busy and active sailing season for the company with lots of schedules and awaited events. According to Joerg Hofmann, the managing director of Audi, the company is eager to be on the water next year. To make the event more gripping, the automaker teamed up with associates in QLD, Melbourne, Sydney, Audi Hamilton, Skandia Geelong Week as well as in Audi Sydney Harbour Regatta.

As said by Hofmann, “Audi has been very successful in Australia, with year-on-year record growth since 2004. One of the positive outcomes of this success is that we are able to support key events and regattas in Australia. We see our Audi Sailing Sport commitments as a key part of our future growth strategy.”

“We have now achieved this goal and will continue in 2008 with our comprehensive Audi Sailing Sport calendar to continue to boost the profile of the sport Downunder, and of course to showcase the Audi brand and product to the sailing community here.”

Audi will start 2008 by way of supporting and joining plenty of activities which include Audi IRC Australian Championship, Skandia Geelong Week, Audi Sydney Harbour Regatta, Audi and the CYCA, Audi Winter Series, Audi Hamilton Island Race Week as well as the sponsorship for Australian Sailing Team.

The involvement for sailing is a good blend for the automaker with Mr. Hormann saying, “Audi and the sport of sailing are an excellent fit, linked by innovation in design, technology and performance. And perhaps even more impressive is the spirit and passion of the sailors who compete in our events. Constant innovation and fierce competition drives the best sailors to consistently challenge the old ways of doing things, and this is a perfect reflection of Audi’s 100-plus years of innovation.”

To view other details including Audi’s sailing schedule, visit www.sail-world.com.

The German car manufacturer Audi achieved a rise of sales for its automobiles reaching to 893,600 units. The period covered is from January to November this year, beating the previous year’s record of 833,021 units. The company reported the increase by 7.3 percent.

The drastic increase between the period covered was emphasized in the month of November with over 75,600 vehicles tendered to new owners. This gained 0.5 percent, exceeding the last year’s 75,258 units sold. In the same month, the sales in the European countries in the outer portion of Germany were up by 3.5 percent. The vehicles sold were 28,950 compared to 27,972 in 2006. Between January and November this year, the total cars sold in European countries were approximately 408,200 cars compared to last year’s 376,607 units.

Sales in different regions were improving in which its market in UK achieved a major increase. The November sales in UK alone boosted to 6,981 units, up by 31.4 percent from 5,311 in 2006. The total number of vehicles sold for the first eleven months of 2007 was 96,909. This was an increase of 17.4 percent from the 82,555 cars sold last year. Audi likewise achieved an increase of sales in Spain with 4,383 cars sold in November. It reached to 54,018 units sold between January and November. On the other hand, a total of 232,277 cars in the German market were sold, which was a minor decline of sales to 1.6 percent compared to the record last year. However, the market share in the region was up to 7.9 percent for the first eleven months of this year.

The rise of sales evidently showed a better market development of Audi in the European industry.

To view further details, visit finchannel.com.

As a means of improving equipment and upgrading technology, the Volkswagen owned Audi has installed a full portal platform based on the IBM WebSphere Portal. The portal has put into action to provide as integrated, central and multilingual access point for the Audi employees all over the world. The content has been customized to the position of employee.

With the WebSphere Portal, there is no need to re-type data or switch from one medium o another. As a result, the task and system will be made faster and more proficient.

Because of internationalization, the necessity to make a corporate change arise and Audi needed to deal with the dispute about the implementation of new measures including the reorganization of employee behavior as well as organizational Human Resource Management (HRM) tasks.

In the press release, Anton Kramm, Audi’s head for of IT Web solutions stated, “Our aim was to provide new technologies and online media that would enable our employees to gain comfortable, quick, Web-based access to all relevant services, information and communication offerings. Together with IBM we managed to achieve this goal in a very short time.”

According to Sebastian Krause, Vice President of the Software Group of IBM in Germany, “The new employee portal puts a flexible information and communication platform at the disposal of Audi that allows all business processes to be integrated independently of their respective application platforms. This enables the company to optimize the working, information and knowledge processes that are indispensable to keeping up with the relentless pace of change in today’s market.”

For more information about this article, visit internetcommunications.tmcnet.com.

One of the prestigious awards for vehicles, the “SportsCar” of the year is only given to eligible model having only the pure sports car breed. The award is given by the board of specialists for the Autobild SportsCars monthly magazine. Declared as the overall winner for “SportsCar 2007”which is one of the desired awards of the German automaker, the Audi R8 also achieved its success in the magazines issue in March 2007.

As part of the Essen Motor Show, one of the highlights of the magazine’s event which is the Race Night” included the presentation of trophy to the Managing Director of quattro GmbH, Werner Frowein. The R8 is the product of committed and capable workers at the quattro GmbH located in Neckarsulm. The automaker’s subsidiary is likewise in charge for manufacturing and developing the R8 sports car equipped with 420 bhp mid-engine.

The careful selection of the magazine’s panel for the sports cars was done in conjunction with the TÜV Rheinland inspection authority. Stringent on-road assessments on an ongoing basis are conducted to determine the qualities of the most recent sports cars in the market. After that, they present their choice as the monthly winners for every new magazine issue.

For the final remarks, the experts said, “The Audi R8 wins because it is currently the most complete vehicle with the hottest body in the sports segment and, despite being a newcomer, displays no serious weaknesses.”

News via theautochannel.